Proof of Delivery.
For the launch of ‘Prime Changes Everything’, I challenged audiences expectations by flipping the script on classic viral memes that the internet grew up with, using Prime as the catalyst.
Creative: Mahalia Peake, Jeng Au
Creative Director: Emilio Pastore
Director: Stephen Pipe
Production: Tantrum
Amplification
In collaboration with the Amazon influencer team, the ad was recreated using popular content creators to further extend audience reach. This received positive public feedback and audience engagement on their social media pages.