See it. Be it.
Women’s football has seen a rise in popularity over the years. However, many women still prematurely count themselves out from male-dominated sports.
Billie Jean King, one of the greatest tennis players of all time and activist for women in sports, once famously said “If you can see it, you can be it”.
This sparked an idea: What if adidas, the official Women’s UEFA sponsors, empowered women to try their hand (or foot) at football, by showing themselves already doing?
How it works.
With a special build OOH, we can install AI/AR posters into bus stops that will transport passerby's into the world of women's football, showing them playing, and winning, at football. We can target our intended audience by placing them in areas with high footfall from women and girls, e.g. outside girls schools and on the walkway to stadiums during women's matches.
Creatives: Mahalia Peake, Jeng Au