Prime Changes Everything.
Creative: Mahalia Peake, Jeng Au, Javed Jasani, Tessa Noble
Creative Director: Bjorn Conradi
Director/VFX: Dan Packer, Chris Bristow, Modern Logic LA
Production: Formidable, Lord DangerFor the launch of ‘Prime Changes Everything’, we challenged audiences expectations by flipping the script on classic viral memes that the internet grew up with, using Prime as the catalyst.