Mahalia

[Muh-hey-lee-ah]

An ideas-first creative. 
Intertwining my understanding of society and language with my love for culture and creativity, I create ideas that are authentic and real to audiences.
After 4 years working for one of the world's largest retail companies, I’ve produced radio, TV, social, DOOH, and experiential for multiple  campaigns, going live in over 13 countries. I’m experienced in the full life-cycle of a campaign, including ideation, client presentation, production, and data testing.
While I’m not working I explore my creativity in other mediums, including pottery, writing, theatre, and daydreaming about branding ideas for potential clients.
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Previously at…

Previously at…

  • Freelanced at Dog, Cat & Mouse as a hybrid creative. Utilised AI tools to execute ideas for various clients including Honest Mobile, YuMove and Pol Roger.

  • 4 years working as an in-house creative and copywriter. Created campaigns for TV, DOOH, social, radio and onsite across 13 EU countries.

  • Secured a place on W+K’s placement programme where I worked on ideation, copywriting, art direction and graphic design. I also wrote, crafted and filmed a live music video.

  • Interned at Engine to work on their Black History Month campaign. Collaborated with other creatives to create a multi-media campaign highlighting young black talent.

  • Joined a 10-week advertising crash-course taught by leading industry professionals covering creative thinking, strategy development, and presenting to clients.

    Worked on briefs set by RG/A, M&C Saatchi, Anthony Nolan and KFC.